We don't have that here so what is thepoint of following their standards?" he asked. "In the West, theyhave extreme summer and extreme winter. At fashion shows the world over, an Autumn-Winter collectionis presented early in the year and a Spring-Summer edition in the latter part.But Hirani feels the Indian fashion market is so huge and so creative that itneed not follow the international fashion week formula. So this year, keeping the domestic market in mind, LFWorganisers had taken a collective decision to present a Spring-Resortcollection instead of an Autumn-Winter one during the five-day fashion eventfrom March 5 to 9. Orders are small, productionwon't take much time and as a result retail outlets will get new designs everythree months, which is a very good thing, keeping in mind how fashion forwardtoday's consumer is," he added. Eighty percent of the countrywitnesses hot weather and even if north India witnesses winter, it lasts fornot more than two months," says Pradeep Hirani, owner of Mumbai retailoutlet Kimaya, told.
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